Michigan Secretary of State Jocelyn Benson’s campaign to boost youth voters for President Joe Biden landed in Highland Park on Sunday.

“Spent the day in Highland Park to talk with young voters about why we need to hear their voices this year more than ever,” Benson posted to X, along with pictures from the outing. “We are all better off when all voices are heard and everyone has a seat at the table. Thank you to Mayor McDonald and Sheriff Washington for joining us today!”

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The post included images of Benson with black and minority voters, many donning shirts that read “Black Voters Matter.”

Results from the 2020 election show that 3,719 votes, or 95.9%, in the City of Highland Park went to Biden, compared to only 161 cast for Trump. Biden won the city by a staggering 91 points.

The stop in Highland Park is the latest in a pattern of Benson partnering with liberal politicians or voting rights groups to promote politics in schools, workplaces and social media to boost turnout from young voters in Democratic strongholds.

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In late June, amid widespread reports young voters are uninspired by Biden, Benson released a report about “youth voting turnout gaps” and hosted a roundtable discussion in Detroit in coordination with the Michigan Department of State Collegiate Student Advisory Task Force, NAACP Detroit, League of Women Voters and APIA Vote.

“In 2022, Michigan led the nation in youth voter turnout, and what this new report makes clear is we’ve still got work to do,” Benson said. “There are still too many young people in Michigan whose voices are not being heard at the ballot box.

“In 2024 we will work with nonprofit partners across the state to give every eligible young voter – no matter who they vote for – the tools and information they need to fully participate in the upcoming elections,” she said.

The report shows among residents aged 18-29, nearly 60% who registered to vote never showed up to cast their ballot in 2022. In 2020, it was 38.9% of registered youth voters who ultimately did not vote, though rates were higher in urban areas and lower in rural areas.

In Detroit, where 94% of voters backed Biden in 2020, Benson and her liberal allies discussed ways to improve youth voter turnout, including targeting youth voters on social media, distributing voter education in workplaces, promoting early and absentee voting, pumping voter information through youth organizations, and leveraging influencers to promote voting, The Center Square reported.

The discussion in Detroit followed Benson’s visit to the McQuiston Learning Center in Battle Creek in May, when she hosted a simulated primary election, recruited teen poll workers, and solicited entries for the state’s “I Voted” sticker competition.

A reported 12,230 Battle Creek voters cast ballots for Biden in 2020, compared to 10,092 for Trump, election data shows.

“It’s been incredibly inspiring to connect with the next generation of voters in our state and help them see their power,” Benson told WWMT in Battle Creek. “I want them to know how to exercise that power, how to cast their votes, especially in a state like ours … we go through the process so they understand their options, their vote, and how important their voice is.”

“We’ve done different things with the schools and with Battle Creek Central in civic engagement,” Sue Rosko, with the League of Women Voters, told the news site. “Getting kids to really recognize how important it is for them to register to vote and to learn what’s on the ballots, that’s a huge push.”

Registering teens to vote has taken on a heightened importance as President Biden continues to struggle to court young voters in the run up to the general election in November.

CNN noted in late April “young voters are part of Democrats’ natural base of support, but Biden is actually 11 percentage points behind Trump among young voters 18-34 in a head-to-head match in a CNN poll conducted by SSRS.”

Much of that opposition centers on Biden’s handling of Hamas’ ongoing war against Israel, though they’re more unhappy with the direction of the country in general than other age demographics.

A staggering 68% of young Americans consider Biden’s presidency a failure, while 62% are dissatisfied with the direction of the country, according to the poll data.

Harvard University’s Institute of Politics detailed similar results in its annual Spring 2024 Harvard Youth Poll conducted in March, which surveyed 2,010 Americans between the ages of 18 and 29.