A political action committee behind former Congressman Mike Rogers’ U.S. Senate campaign is stepping on the gas with a new statewide ad campaign that launched Tuesday, a source exclusively tells The Midwesterner.

“President Trump is bringing America back, rebuilding the greatest economy in history, taking on China, and flexing America’s muscle across the globe,” according to the 30-second spot from the Great Lakes Conservative Fund. “Mike Rogers will fight alongside Trump to bring jobs home and make our economy stronger than ever.

“Mike worked on a factory floor. He’ll revive our auto industry, lower prices and bring back the American dream. Mike Rogers will fight for Michigan workers.”

The six-figure ad buy, which include both 30-second and 15-second spots, rolled out across digital platforms statewide just one day after Rogers announced his run to replace U.S. Sen. Gary Peters, D-Bloomfield Twp., who announced in January he won’t seek a third term in 2026.

Former Congresswoman Elissa Slotkin narrowly defeated Rogers last year to fill the first open U.S. Senate seat in Michigan since 2015, when Peters replaced Democratic Sen. Carl Levin.

Republicans currently hold what’s effectively a 53-47 majority in the upper chamber, and Peters’ exit provides a rare opportunity to expand that advantage.

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“We saw some things that we could do differently and we’re going to do those differently, one of them was getting started early,” Rogers told Fox News on Monday. “That’s why were announcing in April of this year, putting together the resources and the team.

“We’re going to win this seat back because Michigan knows they need different leadership if we’re going to be successful into the future,” he said.

Rogers last served in Congress in 2015, when he left to become a talk-radio host and moved to Florida. He returned to Michigan in 2023 to run for the U.S. Senate seat vacated by Democratic Sen. Debbie Stabenow, who retired.

Democrats targeted Rogers over questions about his residency in the 2024 Senate race, and he ultimately lost to Slotkin by just over 26,000 votes or 0.3% despite an endorsement from President Donald Trump.

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State Sen. Mallory McMorrow, D-Royal Oak, became the first candidate to declare a run for the Senate with an announcement earlier this month, and she spent Monday attacking Rogers as a “career politician” who “spent his whole career protecting the system that’s left too many people behind.”

“I’ve officially been in the race for 8 hours, and New Jersey transplant Mallory McMarxist is already setting off alarms and telling bold-faced lies to try to raise money,” Rogers posted to X. “The far-left’s shiny new object is terrified because she knows that Michigan voters will see her for who she is: A glorified influencer who is only interested in politics because of the cameras.”

Other potential Republican candidates include Congressman Bill Huizenga, of Zeeland, 2022 gubernatorial nominee Tudor Dixon, of Norton Shores, and state Sen. Jonathan Lindsey, of Coldwater, according to Michigan Advance.

Others Democrats considering a run include U.S. Rep. Haley Stevens, of Birmingham, former state House Speaker Joe Tate, of Detroit, and Abdul El-Sayed, who served as Wayne County’s health director until he stepped down in late March, the Detroit Free Press reports.

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A poll of 600 likely Republican primary voters conducted by Fabrizio, Lee & Associates in mid-February found Dixon with an edge over Rogers, 40% to 36%, with 24% undecided.

A different poll from Target Insyght for MIRS News that polled 600 voters in early March found 23% with a favorable view of Rogers, compared to 46% with an unfavorable view, according to Newsweek.

Dixon has not declared a run for the Senate, but posted to X last month she’s “considering a run for governor or U.S. Senate.”

“Both races present unique opportunities and different ways to benefit Michigan,” she wrote. “I will decide soon where my experience and talents would most benefit the state we love so dearly.”